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Press Release: Virtual Sessions for Service Operations Owners to be Offered during Heavy Duty Aftermarket Week 2021

Date: December 3, 2020

Heavy Duty Aftermarket Week '21 (HDAW ‘21) conference organizers have announced details around the popular SOLD! (Service Opportunity Learning Day!) education workshop.

SOLD! is geared 100% towards owners and managers of service operations and independent distributors offering service.  The goal of the SOLD! program is to help the independent service owner and their top managers gain access to information and resources designed to help them run a more profitable business.
2020 has brought us many challenges.  There has never been a more important time to tune in and learn ways to keep your business strong. Every SOLD! session is led by industry experts and will include a live Q&A segment with the presenter.
Three SOLD! sessions will take place on Tuesday, January 26, 2021 from 1:30-4:30 pm EST.  Areas being covered include operations and training, leadership, financial metrics and shop profitability, and marketing and sales related topics.  The following sessions and industry experts will be offered:

  1. “An Introduction to EOS, Entrepreneurial Operating System” presented by Ian Tonks, Certified EOS Implementer, Traction Trainer – This SOLD! session will outline key business components that all businesses need to be successful, including timeless principals that can benefit any entrepreneur.  

  2. “Using Financial Metrics and Dashboards for Profitability” presented by Jacob Findlay, CEO and Founder, Fullbay – What metrics does your shop track? What are your target efficiency rates? Are they the industry average? Learn what systems will allow your business to collect the data needed, how to report to all of your key stakeholders, and how faithfully tracking these metrics will improve your bottom line.

  3. “Online Marketing Tools to Grow your Business” presented by Brie Anderson, Owner, BEAST Analytics – Current market conditions have accelerated the need for online marketing and business building strategies. Anderson will address the most effective marketing tools (some tools out there are FREE) and strategies to help your shop affordably and comfortably transition to a more complete online marketing presence. This segment is a can’t miss for all distributors — regardless of number of service bays or mobile units you operate!

More educational sessions for HDAW will be announced soon. If you are registered for HDAW, there is no additional cost to attend SOLD! Visit for more information on the sessions and register today to reserve a spot.

Historically, HDAW has hosted more than 2,500 heavy-duty aftermarket professionals for four days of education workshops and product training. The conference traditionally features a Product Expo with the latest and greatest heavy-duty parts and services on display, as well as One-on-Ones, various networking opportunities, and social activities to give the industry quality opportunities to collaborate, connect, and get business done.

HDAW is a business-to-business, executive conference presented by a joint operating committee of industry leaders from 12 distinguished industry associations: American Council of Frame and Alignment Specialists (ACOFAS), Association of Diesel Specialists (ADS), Auto Care Association/ HDDA, Commercial Vehicle Solutions Network (CVSN), HDA-Truck Pride, Heavy Duty Manufacturers Association (HDMA), APRA's Heavy Duty Remanufacturing Group (HDRG), International Truck Parts Association (ITPA), Overseas Automotive Council (OAC), Power Heavy Duty, Service Specialists Association (SSA), and VIPAR Heavy Duty.