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Press Release: Transformative Workshops Added to Heavy Duty Aftermarket Week 2021 Education Lineup

Date: December 14, 2020

Heavy Duty Aftermarket Week '21 (HDAW '21) conference organizers have announced an educational lineup designed to expand attendees knowledge and enable them to retain and exceed their current level of success in the industry.

This year’s virtual format provides a unique opportunity to put education front and center: programming will feature an even wider selection of sessions, with topics ranging from next generation selling and marketing to pandemic recovery and projections for the future.

Veteran technology leader and entrepreneur Steven G. Bryan will present a keynote on The Entrepreneurial Mindset: Lessons Learned from Leading Through Change. As founder of Vigillo and several other start-ups and emerging companies, he has built a career on overcoming challenges in evolving landscapes, including major acquisitions. Steve will share with attendees what he’s seen first-hand and how he evaluated mountains of data to navigate the disruptions. Attendees will also hear his thoughts on the lasting impacts of the last year and what’s on the horizon, including impacts on business culture, the role of data, and how AI is changing the way we look at problem-solving.

Following her highly attended workshop at HDAW 2020, Zilliant Chief Marketing Officer Lindsay Duran is back this year with a new session on Next Generation Selling: The Digital Transformation of Sales. The session will look at accelerating trends in e-commerce and direct sales and explore how companies can strategically align their brick and mortar and e-commerce strategies.

MacKay & Company Vice President, Sales & Marketing John Blodgett will present The 2021 HD Aftermarket – An Industry Outlook which will include an overview and outlook of the 2021 economy, how it will impact the aftermarket and which factors to watch to aid in planning. Blodgett will also share input from independent distributors and dealers on market conditions as well as current and projected replacement demand for parts and components.

For more information on the educational lineup, visit

Historically, HDAW has hosted more than 2,500 heavy-duty aftermarket professionals for four days of education workshops and product training. The conference traditionally features a Product Expo with the latest and greatest heavy-duty parts and services on display, as well as One-on-Ones, various networking opportunities, and social activities to give the industry quality opportunities to collaborate, connect, and get business done.


HDAW is a business-to-business, executive conference presented by a joint operating committee of industry leaders from 12 distinguished industry associations: American Council of Frame and Alignment Specialists (ACOFAS), Association of Diesel Specialists (ADS), Auto Care Association/ HDDA, Commercial Vehicle Solutions Network (CVSN), HDA-Truck Pride, Heavy Duty Manufacturers Association (HDMA), APRA's Heavy Duty Remanufacturing Group (HDRG), International Truck Parts Association (ITPA), Overseas Automotive Council (OAC), Power Heavy Duty, Service Specialists Association (SSA), and VIPAR Heavy Duty.

For more information, go to, or contact:
Stacey Miller, Auto Care Association/HDDA,, (240) 333-1017
Caterina Pontoriero, HDMA,, (919) 406-8848
Angelo Volpe, CVSN,, (904) 737-2900