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Press Release: Roland Berger's Dr. Wilfried Aulbur to Deliver Global Economic Update at Heavy Duty Aftermarket Dialogue 2023

Date: November 21, 2022

The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA) and MacKay & Company will present the Global Economic Update with Dr. Wilfried Aulbur, senior partner at Roland Berger’s Automotive Practice, at Heavy Duty Aftermarket Dialogue (HDAD) on Monday, January 16, 2023.

Dr. Aulbur is slated to speak on the global economy and its impact on the commercial vehicle aftermarket. He has extensive global experience, having led Roland Berger’s India Practice and served as head of the Automotive Practice for Asia. He also served as chairman of Roland Berger Middle East and Africa.

Prior to his work with Roland Berger, Dr. Aulbur held several management positions for a leading global OEM in the passenger vehicle and commercial vehicle side of the business across the U.S., Europe, and India. In addition, Dr. Aulbur’s 2016 release “Riding the Tiger: How to Execute Business Strategy in India” is a Random House bestseller.

HDAD ‘23 is co-presented by HDMA and MacKay & Company and will immediately precede Heavy Duty Aftermarket Week (HDAW) 2023. HDAD is traditionally held as a conference, networking, and kick-off for suppliers attending HDAW. HDAD brings together thought leaders from all segments of the heavy duty aftermarket industry who can share applied knowledge on the state of the marketplace and what steps are necessary to be sustainable and prosperous as the industry evolves. This conference delivers this critical information by identifying the toughest emerging problems in the Heavy Duty Aftermarket industry, as well as sharing the most successful strategies being implemented to counter them.

Right now, other HDAD topics include:

  • 2023 outlook: Operational resilience among mixed economic signals

  • Best practices for hiring and retaining young talent in the commercial vehicle industry

  • A deep dive into governmental legislation and its potential impact on the aftermarket industry

  • Macro-economic trends that will impact the industry over the next five years

  • MacKay & Company's Truckable Economic Activity report insight and Aftermarket Review

Additional topics, speakers, and panelists will be announced soon.

For more information and to register, visit

MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components, and all elements of heavy-duty distribution. 

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions, and a range of related subjects.

The company has 16 full-time employees and maintains joint venture relationships in England, France, Germany, Brazil, and Mexico. The company’s senior management has over 150 years of experience in the heavy-duty arena.

For more information, visit

Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 115-year legacy of advocacy for the motor vehicle supplier industry.
A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities.
For more information, visit or
MEMA is the voice of the automotive and commercial vehicle supplier industry. It represents the largest manufacturing sector in the United States. Across the range of new vehicle innovation—from autonomous to zero-emissions technologies—vehicle suppliers are leading the way. MEMA member companies conceive, design, and manufacture the original equipment systems and technologies that make up two-thirds of the value of a new vehicle. Member companies also supply the global aftermarket with the technologies that keep millions of vehicles on the road, driving sustainability and fueling society’s need for transportation. MEMA has offices in Southfield, Mich., Research Triangle Park, N.C., and Washington, D.C. Learn more about our organization, our members, and the great vehicle supplier community at