You are here

Press Release: Realities of Current and Future Technology on the Aftermarket to be Discussed at the 7th Annual Heavy Duty Aftermarket Dialogue Conference

Date: November 28, 2018

The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA), announces a new technology session to be presented at the 7th Annual Heavy Duty Aftermarket Dialogue (HDAD) Conference entitled Realities of Current and Future Technology on the Aftermarket.

In the session, industry experts Mike Foster of Allison Transmission, Jon Morrison of WABCO, Kent Jones of ZF, and Sandeep Kar of Fleet Complete, are slated to discuss emerging technologies and their impact on suppliers and the aftermarket channel.  From GPS to full vehicle management, Realities of Current and Future Technology on the Aftermarket will cover the current and future impacts on service and aftermarket parts providers.

HDAD will be held on Monday, January 28, 2019 from 8:00am-4:00pm in the Terry Fator Theater at The Mirage in Las Vegas, NV. The day-long conference is co-presented by HDMA and MacKay & Company and will immediately precede Heavy Duty Aftermarket Week (HDAW) 2019.

HDAD will examine the current aftermarket climate and provide a complete overview, focusing on eminent changes from both the manufacturer and fleet perspectives.  The Dialogue features individual presenters and separate distribution executive panel discussions with primary topics that include:

● The Real-World View – A Global Perspective
● The Everchanging and Evolving Aftermarket
● The Global Economic Overview
● Realities of Current and Future Technology on the Aftermarket
● The Changing Distribution Model – The Growing and Emerging Players
● ​Parts and Service: The Fleet Perspective

Conference registration is intended to facilitate networking with industry peers and will include: digital presentation materials, breakfast, breaks, a networking luncheon, and the HDAW 2019 All-Industry Reception. Those planning to attend are encouraged to arrive on Sunday, January 27, 2019 to prepare for the conference’s start time of 8:00am on Monday, January 28, 2019.

For more information on HDAD 2019, please visit


MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components and all elements of heavy duty distribution. 

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions and a range of related subjects.

The company has 16 full-time employees and maintains joint venture relationships in England, France, Germany, Brazil and Mexico. The company’s senior management has over 150 years’ experience in the heavy duty arena.

For more information, visit


Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 111 year legacy of advocacy for the motor vehicle supplier industry.

A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities.

For more information, visit or


The Motor & Equipment Manufacturers Association (MEMA) and its four specialized divisions comprise the leading international trade association in the fast-changing mobility industry. Representing vehicle suppliers that manufacture and remanufacture components, technologies, and systems for use in passenger cars and heavy trucks, MEMA serves as a critical bridge between high-tech capabilities in new vehicles –such as autonomous vehicles and vehicle connectivity—and the “nuts and bolts” of vehicle manufacturing. MEMA works at state, Federal, and international levels to ensure that the marketplace and public policy support the development of advanced, transformative technologies that enable safer, smarter, and more efficient vehicles. By directly employing more than 734,000 Americans and generating a total employment impact of 3.6 million jobs, MEMA’s member companies are the largest sector of manufacturing jobs in the U.S. MEMA’s members are represented through four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA) and Original Equipment Suppliers Association (OESA). For more information on how MEMA is leading transformation in the mobility industry, visit