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Press Release: Nikola Motor Company’s Jason Roycht to Discuss the Electric Vehicle Market at HDMA’s Heavy Duty Dialogue

Date: August 18, 2020

The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA), has announced Jason Roycht, vice president, technology development and strategy, Nikola Motor Company, as a speaker at Heavy Duty Dialogue (HDD), a completely virtual event on Tuesday, September 15, 2020 from 10:00 am – 3:00 pm EDT.

In his session, Roycht will cover the electric vehicle market, focusing on expected market penetration, vendor-supplied technologies, and the total cost of ownership. He will also discuss the value of electric vehicles to the environment, as well as challenges to infrastructure including charging and service stations and dealer support networks.

Roycht joined Nikola Motor Company in November 2019, after having worked with the company since 2016 in his former role as the head of Robert Bosch Commercial Vehicle Business in North America. He additionally served on the Board of Directors for Nikola from 2018 to 2019.

Roycht worked at Robert Bosch for over 20 years in various leadership positions, at the forefront of electrification, connectivity, and autonomy. As a graduate of Kettering University, Jason brings a strong technical background and business development acumen to help Nikola address key technology programs and strategy.

HDD is an exceptional business conference developed specifically for executives in the global and domestic commercial vehicle industry. HDD conference attendees will hear experts discuss strategies, learn about trends and new developments in the market, and enhanced industry knowledge to sustain business in worldwide changing economic conditions.

Other session topics will include:

  • New Energy Vehicles & The Future of Power

  • The Electric Vehicle & Advanced Technology Roadmap

  • Government Affairs in Relation to CV Technology as the Election Approaches

  • A Global Economic Outlook

Other speakers currently scheduled will include:

  • Robert Bryce – Energy Analyst and Author

  • Jeffrey Rosensweig – Director, John Robson Program in Business, Public Policy, and Government, Goizueta Business School of Emory University

  • Ann Wilson – Senior Vice President, Government Affairs, MEMA

  • Brian Daugherty – Chief Technology Officer, MEMA

  • Robert Brown – Head, Government & Public Affairs, TuSimple

  • Ken Davis – Founder, Greentree Advisors LLC

Additional speakers and panelists will be announced soon.

For more information and to register, visit

Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 115-year legacy of advocacy for the motor vehicle supplier industry.
A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities.
For more information, visit or

The Motor & Equipment Manufacturers Association (MEMA) and its four specialized divisions comprise the leading international trade association in the fast-changing mobility industry. Representing vehicle suppliers that manufacture and remanufacture components, technologies, and systems for use in passenger cars and heavy trucks, MEMA serves as a critical bridge between high-tech capabilities in new vehicles –such as autonomous vehicles and vehicle connectivity—and the “nuts and bolts” of vehicle manufacturing. MEMA works at state, Federal, and international levels to ensure that the marketplace and public policy support the development of advanced, transformative technologies that enable safer, smarter, and more efficient vehicles. By directly employing more than 734,000 Americans and generating a total employment impact of 3.6 million jobs, MEMA’s member companies are the largest sector of manufacturing jobs in the U.S. MEMA’s members are represented through four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA) and Original Equipment Suppliers Association (OESA). For more information on how MEMA is leading transformation in the mobility industry, visit