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Press Release: Heavy Duty Manufacturers Association Announces Keynote Speaker for All-Industry Luncheon & Briefing at the NACV Show

Date: April 9, 2019

The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA) is pleased to announce that Martin Lundstedt, President and CEO of the Volvo Group, will deliver the keynote address at HDMA’s Luncheon & Briefing, previously known as Breakfast & Briefing, to be held October 29, 2019 from 11:30am – 1:30pm during the North American Commercial Vehicle Show (NACV) in Atlanta.

Lundstedt has 27 years of experience in engineering, development, production, and sales in the heavy duty automotive industry.  He joined the Volvo Group in October 2015 as President and CEO.  Under his leadership, the Volvo Group has grown to a $45 billion company and has made significant advancements in the areas of electromobility, autonomy, and connectivity. 

Prior to joining the Volvo Group, Lundstedt had a 23-year career at major Swedish commercial vehicle manufacturer Scania, becoming President and CEO in 2012.  From 2015 – 2016, Lundstedt was co-chairman of the UN Secretary-General’s High-Level Advisory Group on Sustainable Transport. Additionally, he has served as a Board Member on several boards, including Chairman of Partex Marking Systems AB and Permobil AB, board member of ACEA Commercial Vehicle and Concentric AB, member of the Royal Swedish Academy of Engineering Sciences (IVA), and advisory member of the Swedish National Innovation Council.

Due to his enthusiasm, deep industry knowledge, and extensive teamwork, Lundstedt was appointed “Leader of the Year 2018” by Affärsvärlden (Swedish “business world”) magazine.

Lundstedt holds an MSc in Industrial Management and Technology from the Chalmers University of Technology.

This program, traditionally known as Breakfast & Briefing, was first held in 1990 in Louisville, KY.  With a sold-out registration the last 17 years, Luncheon & Briefing is a “must attend” event for suppliers, OE companies, customers, and media.  Registration for this year’s Luncheon & Briefing will open in mid-April.


Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward-looking strategy and a 115-year legacy of advocacy for the motor vehicle supplier industry.

A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200-member companies, which represent direct employment of nearly 200,000 in their US facilities.

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The Motor & Equipment Manufacturers Association (MEMA) and its four specialized divisions comprise the leading international trade association in the fast-changing mobility industry. Representing vehicle suppliers that manufacture and remanufacture components, technologies, and systems for use in passenger cars and heavy trucks, MEMA serves as a critical bridge between high-tech capabilities in new vehicles –such as autonomous vehicles and vehicle connectivity—and the “nuts and bolts” of vehicle manufacturing. MEMA works at state, Federal, and international levels to ensure that the marketplace and public policy support the development of advanced, transformative technologies that enable safer, smarter, and more efficient vehicles. By directly employing more than 734,000 Americans and generating a total employment impact of 3.6 million jobs, MEMA’s member companies are the largest sector of manufacturing jobs in the U.S. MEMA’s members are represented through four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA) and Original Equipment Suppliers Association (OESA). For more information on how MEMA is leading transformation in the mobility industry, visit