You are here

Press Release: HDMA's 26th Annual Breakfast & Briefing to be Held at New NACV/Atlanta

Date: June 26, 2017

The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA) has announced that Persio Lisboa, Executive Vice President and COO of Navistar, will be the keynote speaker at the 26th  annual HDMA Breakfast & Briefing, to be held on Wednesday, September 27, 2017 from 6:30am to 9:30am, immediately preceding supplier day of the North American Commercial Vehicle Show (NACV) at the Georgia World Congress Center in Atlanta, Georgia. 

"This is a great time to be part of the heavy-duty trucking industry," said Lisboa. "Technology-based innovation offers tremendous benefit. I'm looking forward to engaging with the HDMA and its members on our opportunities to shape the future together."

With an expanded briefing program scheduled, Mr. Lisboa will be preceded with a TED-talk style series of presentations, featuring executive experts speaking on the status of the major industry trends of vehicle electrification, ADAS, vehicle and freight efficiency, as well as a major customer viewpoint on the adoption and plans for advanced technology in their fleet. 

Included in the purchase of reserved tables or individual tickets is entry to a private industry networking reception the previous evening, immediately after NACV show hours on Tuesday, September 26th.

"It's an honor for the Heavy Duty Manufacturer Association to bring the 26th annual HDMA Breakfast & Briefing to the new North America Commercial Vehicle show," stated HDMA 2017 Chairman, Tim Musgrave, president and CEO of Pressure Systems International.  "The supplier community views the HDMA Breakfast and Briefing as a show of support for the new commercial vehicle show in Atlanta, and we've put together an expanded program to showcase industry trends that are critically important to technology providers and suppliers in the commercial vehicle industry."
Breakfast and Briefing was first held in 1990 in Louisville and sold out for 15 years straight, making it a "must attend" event for suppliers and OE companies. Registration for this year's event will be open on July 3rd. 

For more information on Breakfast & Briefing 2017, visit or contact HDMA directly at 919.406.8814.

Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 111 year legacy of advocacy for the motor vehicle supplier industry.
A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities. For more information, visit or 

The Motor & Equipment Manufacturers Association (MEMA) and its four specialized divisions comprise a leading international trade association in the fast-changing mobility industry. Representing vehicle suppliers that manufacture and remanufacture components, technologies, and systems for use in passenger cars and heavy trucks, MEMA serves as a critical bridge between high-tech capabilities in new vehicles -such as autonomous vehicles and vehicle connectivity-and the "nuts and bolts" of vehicle manufacturing. MEMA works at state, federal, and international levels to ensure that the marketplace and public policy support the development of advanced, transformative technologies that enable safer, smarter, and more efficient vehicles. By directly employing more than 871,000 Americans and generating a total employment impact of 4.26 million jobs, MEMA's member companies are the largest sector of manufacturing jobs in the U.S. MEMA's members are represented through four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA), and Original Equipment Suppliers Association (OESA). For more information on how MEMA is leading transformation in the mobility industry, visit

Navistar International Corporation (NYSE: NAV) is a holding company whose subsidiaries and affiliates produce International brand commercial and military trucks, proprietary diesel engines, and IC Bus brand school and commercial buses. An affiliate also provides truck and diesel engine service parts. Another affiliate offers financing services. Additional information is available at