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Press Release: HDMA Announces Theme for Heavy Duty Aftermarket Dialogue 2023

Date: August 16, 2022
The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA), has announced the theme of the 2023 Heavy Duty Aftermarket Dialogue (HDAD), which will be held on Monday, January 16, 2023 at the Gaylord Texan Resort and Convention Center in Grapevine, TX. The program, which is co-presented by HDMA and MacKay & Company, will be themed “Resiliently Transforming the Future.”
The annual full-day conference, which kicks off Heavy Duty Aftermarket Week (HDAW) and brings together thought leaders from all segments of the heavy duty aftermarket industry, has never had an official theme before.
“We felt it was important to acknowledge the impressive resiliency of the people in this industry, especially over these past few years.” says Collin Shaw, President and COO of HDMA.  “What we want to do at HDAD is to tap into and re-invigorate this spirit of resiliency as we look toward the future, and ensure that attendees are equipped to transform their operations to be sustainable and prosperous as the industry continues to evolve – faster than ever.”
Following in line with this year’s theme, the conference itself will be experiencing a transformation of its own, with new branding, a refreshed agenda, more first-time speakers, and even a few surprises. An important change attendees will notice is the faster pace of the program – no segment will exceed 45 minutes, and most will be shorter than that. “Our hope is to keep the energy sustained throughout the day” notes Shaw, “and shorter time slots means we can fit more agenda items into the day, increasing the content and value for our attendees. Its win-win.”
The core goal of the event will, however, remain: to broadcast critical information and unique insights regarding the outlook of the heavy duty aftermarket industry, delivered by industry experts, as well as the exchange of ideas, actions, and strategies to ensure success in the future.
“While we are breathing new life into the event, there are still some foundational topics we cover year over year at HDAD that are not going away” notes John Blodgett, Vice President of Sales & Marketing, MacKay & Company and also a key presenter during the conference. “Macro-economic trends, governmental affairs, the aftermarket industry economy and outlook, a variety of panel discussions– these are key agenda items that our audience looks forward to each year, and you can rest assured they will be there in 2023.”
Some of the foundational HDAD topics attendees can expect in 2023 are:
  • A real-world view of the aftermarket from the viewpoint of industry leaders across segments and product ranges, focusing on current business conditions, market disruptors, and innovations changing the market's landscape
  • A deep dive into governmental legislation and its potential impact on the aftermarket industry
  • Macro-economic trends that will impact the industry over the next five years
  • MacKay & Company's Truckable Economic Activity report insight and Aftermarket Review
Additional topics, speakers, and panelists will be announced soon.
Registration is currently open for Heavy Duty Aftermarket Dialogue 2023, with discounted tickets available to HDMA/MEMA members and MacKay & Company customers. Early bird and volume discounts are also available.
For more information and to register, visit
MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components, and all elements of heavy-duty distribution. 

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions, and a range of related subjects.
The company has 12 employees and maintains joint venture relationships in Europe, Brazil, and Mexico. The company’s senior management has over 150 years of experience in the heavy-duty arena.

For more information, visit
Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 115-year legacy of advocacy for the motor vehicle supplier industry.
A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities.
For more information, visit or
The Motor & Equipment Manufacturers Association (MEMA) and its four specialized divisions comprise the leading international trade association in the fast-changing mobility industry. Representing vehicle suppliers that manufacture and remanufacture components, technologies, and systems for use in passenger cars and heavy trucks, MEMA serves as a critical bridge between high-tech capabilities in new vehicles –such as autonomous vehicles and vehicle connectivity—and the “nuts and bolts” of vehicle manufacturing. MEMA works at state, Federal, and international levels to ensure that the marketplace and public policy support the development of advanced, transformative technologies that enable safer, smarter, and more efficient vehicles. By directly employing more than 734,000 Americans and generating a total employment impact of 3.6 million jobs, MEMA’s member companies are the largest sector of manufacturing jobs in the U.S. MEMA’s members are represented through four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA) and Original Equipment Suppliers Association (OESA). For more information on how MEMA is leading transformation in the mobility industry, visit