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Press Release: HDAW 2019 Workshop "Defining the Heavy Duty Aftermarket Experience" to be Presented by Ram ChandraSekar of PhaseZero

Date: November 30, 2018

Ram ChandraSekar (Chandra), founder and CEO of PhaseZero, will present Defining the Heavy Duty Aftermarket Experience during Heavy Duty Aftermarket Week January 28-31, 2019 at the Mirage in Las Vegas. The workshop will discuss how digitalization for an HD independent distributor is not just about having an online sales capability.  To be successful in today’s aftermarket, distributors need to know what technologies to implement to improve their businesses and their digital customer experience to prepare themselves for the future modernization of the aftermarket.  
Three issues facing HD independent distributors that can be improved with modern-day digitalization include:

• Knowing exactly which components to stock and when with new customer demand patterns
• The need to accommodate customers that require little to zero downtime for their vehicles
• The ability of a distributor to notify their fleet customers in advance of potential failures or necessary essential maintenance while the vehicle is within their service zones

Chandra will discuss the importance of the customer experience to the aftermarket distributors, with a focus on the customer life cycle.  In his workshop, he will share valuable insights into the process of fully digitizing distributors' businesses to help better understand their inventory and service capabilities.  Distributors will learn what technology they need to add or upgrade in their businesses with a roadmap to address the future growing digital needs of their customers.
Ram ChandraSekar (Chandra) is Founder and chief executive officer of PhaseZero.  As a Silicon Valley based entrepreneur, operating executive, and general manager, Chandra has been involved in transforming businesses and operations by commercializing internet, enterprise software, mobile, web, and analytics technologies for over 25 years.

The 14th annual HDAW will be held January 28-31, 2019 at The Mirage in Las Vegas. HDAW is the largest North American gathering of the independent heavy-duty aftermarket industry. More than 2,500 executives and managers from the U.S., Canada, and six other countries – including distributors, suppliers, service providers, educators and industry media – attended the 2018 conference in Las Vegas.

HDAW is a business-to-business, executive conference presented by a joint operating committee of industry leaders from 12 distinguished industry associations: American Council of Frame and Alignment Specialists (ACOFAS), Association of Diesel Specialists (ADS), Auto Care Association/ HDDA, Commercial Vehicle Solutions Network (CVSN), HDA-Truck Pride, Heavy Duty Manufacturers Association (HDMA), APRA's Heavy Duty Remanufacturing Group (HDRG), International Truck Parts Association (ITPA), Overseas Automotive Council (OAC), Power Heavy Duty, Service Specialists Association (SSA), and VIPAR Heavy Duty.

For more information, go to or contact W.T. Glasgow, conference management, at 708.226.1300.