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Press Release: Four Major Industry Leaders to Discuss "The Real-World View – A Global Perspective" During Heavy Duty Aftermarket Dialogue’s Opening Session

Date: December 5, 2018

The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA), announces that their opening session of the 7th Annual Heavy Duty Aftermarket Dialogue (HDAD) Conference will feature a panel of four major industry leaders. Ken Davis, founder of Greentree Advisors, LLC, Dean Engelage, CEO of Great Dane, Roger Nielsen, president and CEO of Daimler Trucks North America, and Chris Patterson, industry veteran will discuss The Real-World View – A Global Perspective.
Patterson will lead the discussion of chief executives through a discussion of their thoughts on major trends and developments impacting the market for heavy duty vehicles now and in the future.  The leaders will address some of the more significant developments for vehicle manufacturers and suppliers including alternative power, automated vehicles, vertical integration, the internet of truck things (IoTT), fuel economy, and trade-related challenges.
As the opening session for the day-long conference, Davis, Engelage, Nielsen, and Patterson will set the stage for the successive presentations. The remaining program will feature individual presenters and separate distribution executive panel discussions with primary topics that include:

  • The Everchanging and Evolving Aftermarket

  • The Global Economic Overview

  • Aftermarket Industry Economy & Outlook

  • Realities of Current and Future Technology on the Aftermarket

  • The Changing Distribution Model – The Growing and Emerging Players

  • Parts and Service: The Fleet Perspective

As with previous HDAD conferences, audience questions can be texted to the session leader to be asked of the panelists. The phone number will appear on screens throughout each session.
HDAD will be held on Monday, Jan. 28, 2019 from 8:00am-4:00pm in the Terry Fator Theater at The Mirage in Las Vegas. The conference is co-presented by HDMA and MacKay & Company and will immediately precede Heavy Duty Aftermarket Week (HDAW) 2019.

MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components and all elements of heavy duty distribution. 
The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions and a range of related subjects.
The company has 16 full-time employees and maintains joint venture relationships in England, France, Germany, Brazil and Mexico. The company’s senior management has over 150 years’ experience in the heavy duty arena.
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Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 111 year legacy of advocacy for the motor vehicle supplier industry.
A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities.
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The Motor & Equipment Manufacturers Association (MEMA) and its four specialized divisions comprise the leading international trade association in the fast-changing mobility industry. Representing vehicle suppliers that manufacture and remanufacture components, technologies, and systems for use in passenger cars and heavy trucks, MEMA serves as a critical bridge between high-tech capabilities in new vehicles –such as autonomous vehicles and vehicle connectivity—and the “nuts and bolts” of vehicle manufacturing. MEMA works at state, Federal, and international levels to ensure that the marketplace and public policy support the development of advanced, transformative technologies that enable safer, smarter, and more efficient vehicles. By directly employing more than 734,000 Americans and generating a total employment impact of 3.6 million jobs, MEMA’s member companies are the largest sector of manufacturing jobs in the U.S. MEMA’s members are represented through four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA) and Original Equipment Suppliers Association (OESA). For more information on how MEMA is leading transformation in the mobility industry, visit