Based on its recent analysis of automotive aftermarket industry, Frost & Sullivan has recognized Delphi Technologies with the 2017 North American Company of the Year Award. This is due to the strong growth of its aftermarket division, which is driven by the company’s investment in expanding its product portfolio and developing key distribution partnerships.
“Delphi has demonstrated strong year-over-year growth as a result of adding products like batteries and chassis/suspension components, as well as focusing on key areas of strength, such as engine management products,” said Anuj Monga, research analyst.
The market share growth and expansion of Delphi’s aftermarket division has been largely enabled by Delphi’s strong brand equity. The company is a leading OE supplier, with just three top automotive OEMs accounting for almost 28 percent of its global sales. As of 2016, 18 of the top 20 vehicles models in the United States carried a Delphi part, which the company says is a testament to the company’s widespread brand acceptance and of the positive customer perception of Delphi’s quality and reliability.
In addition to expanding its product portfolio, Delphi also has been making incremental changes over the past few years to its fuel pumps. The company’s latest line of fuel pumps incorporates a patented turbine pump to eliminate vibration and maintain consistent fuel flow for a longer service life, eventually also contributing to improved efficiency.
Delphi recently launched its fuel tank cleaning kit and an educational campaign that aids technicians in using the kit. Approximately 75 percent of the aftermarket customer base are do-it-for-me (DIFM) consumers who expect a superior installation and service experience from channel partners and service technicians. Delphi continues to improve the customer experience through ongoing quality training for installation and service technicians and for do-it-yourself customers, including a free eLearning program that is available on the company’s website. This program covers sales, diagnostics and installation of the company’s products. As a result, Delphi has positioned itself at the forefront of launching new solutions aimed at enhancing the overall customer experience.
“Frost & Sullivan’s independent analysis has confirmed that the company has emerged as an after-sales force in North America by successfully addressing many of the challenges that exist in the market. It is for these reasons that Delphi Technologies has earned Frost & Sullivan’s North American Company of the Year award,” said Monga.
Each year, Frost & Sullivan presents a Company of the Year award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. The award recognizes a high degree of innovation with products and technologies, and the resulting leadership in terms of customer value and market penetration.