DTNA’s Schaefer Redefines What it Means to be Green

Date: March 8, 2018


As Kary Schaefer sees it, what’s green for trucking shouldn’t be narrowly defined. Rather, it should embrace any number of innovative advances that enhance efficiency.

“I believe that green innovation goes beyond reducing tailpipe emissions – it’s about creating a sustainable future; about providing a gateway to green,” she contended in her March 6 keynote address for the Green Truck Summit held here at the NTEA Work Truck Show.

Schaefer, Daimler Truck North America’s general manager of marketing & strategy, said that, to her, “Green means increased uptime, lower operating cost, and enabling future investment in new equipment.  It means improving efficiency and eliminating waste.” With that thinking in mind, she detailed “the big three” technology areas that fleets need to consider: active safety, connectivity, and propulsion.

She asked rhetorically why would active safety systems be regarded as “a green technology” before pointing out that “not only do these systems help prevent fatalities and accidents, they increase uptime and reduce cost.  Many go beyond safety and provide a better environment for the driver by reducing workload, fatigue and stress.”

How safety saves

Making a business case for active safety, Schaefer pointed to a graph of internal data collected by Conway from a report by the National Transportation Safety Board on safety technology. The data compared trucks with and without active safety systems, specifically forward collision mitigation systems, electronic stability control, and lane departure warning systems... To Continue Reading, CLICK HERE

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