A Chat With DTNA CEO Roger Nielsen: Three Truck Technology Takeaways

Date: March 1, 2018

Daimler Trucks North America (DTNA) President and Chief Executive Officer Roger Nielsen hosted an online media roundtable recently to provide an update on DTNA’s 2017, an outlook for 2018 and ruminate on the impact that technology and equipment trends are having on DNTA and the heavy-duty marketplace as a whole. Let’s get the numbers out of the way.

In 2017, Daimler Trucks reported unit sales of 470,700 with 6.7% return on sale and approximately $45 billion in revenue globally. In North America, Daimler reported a 39.8% Class 6 to 8 market share—its highest NAFTA market share report ever, Nielsen noted. The new Cascadia led the charge with 46,000 orders in 2017. Overall, Detroit engines powered 96% of all Cascadia models (new and the previous iteration) and 75% of the overall truck orders employed a DT12 automated manual transmission.

In terms of 2018 market expectations, Nielsen expects the North American market to size at around where it was in 2015 or even a bit higher. “You may recall that 2015 was about 420,000 units in the market,” Nielsen said. “It could be higher especially if the current market dynamic continues on into the months ahead. We definitely anticipate a significant increase in overall sales for NAFTA Class 6 to 8 across the market.”

On the Technology front, Nielsen reported that sales of Freightliner Cascadias with Detroit Assurance—Daimler’s proprietary advanced safety system—grew by 89% with a 66% penetration rate on new Cascadias within the United States. To continue to drive equipment technology forward, Nielsen stated that Daimler Trucks will invest $616.5 million in 2018-2019 for the research and development in electric mobility, connectivity and automated driving for trucks.

And that brings us to the three key technology takeaways... To Continue Reading, CLICK HERE