HEAVY DUTY DIALOGUE ‘08
Monday, Jan. 21, 2008
The Mirage

Schedule of Events

6:30 a.m. Breakfast Buffet Open

7:55 a.m. USMC Color Guard and National Anthem

8:00 a.m. 
Welcome and Opening Remarks
Timothy Kraus, HDMA President and COO

8:05 a.m
Robert McKenna, MEMA President and CEO
Dennis Kline, VP, Worldwide Truck Sales and Mktg, Arvin Meritor CVS

8:15 a.m.
 Incoming HDMA Chairman's Comments
Joseph McAleese, president and CEO of Bendix CVS

8:30 a.m. 
A Briefing, The Global Strategic Market
Featured Speaker: Dr. Thomas PM Barnett, Partner, Enterra Solutions
Sponsored by Weyforth-Haas Marketing

9:45 a.m. 
Break
Sponsored by Truck Writers of North America (TWNA)

10:00 a.m. 
Economic Forecast and Trends Driving the Industry
Dr. Martin Regalia, VP, Chief Economist, US Chamber of Commerce
Sponsored by Transport Topics Publishing

10:45 a.m. 
Global Branding Trends, Challenges and Possible Solutions
Panel Moderator/host: Barb Murphy, President, Weyforth-Haas Marketing
Panelists: Mike Brown, VP Strategic Marketing, YRC WW; Walter Delevich, VP, SKF Marketing Communications and Branding, John Beering, director, Global Marketing, Truck Components Group, Eaton Corp. 
Sponsored by Fleet Owner magazine

12:00 p.m. 
Luncheon

1:15 p.m. 
The Global Commercial Vehicle
Keynote Speaker, Deepak (Dee) Kapur, President, International Truck
Sponsored by Heavy Duty Trucking magazine

1:45 p.m.
NHTSA/DOT and Safety Related Products: How is the Industry Doing?
Stephen Kratzke, Associate Administrator for Rule Making, NHTSA

2:30 p.m.
Break
Sponsored by Truck Writers of North America (TWNA)

2:45 p.m. 
The 2008-2013 Industry/Market Forecast
Moderators: Wendy Leavitt, Editorial Director and Jim Mele, Editor in Chief, Fleet Owner Magazine. Panelists: Christopher Brady, principal, CMVC Consulting; Martin Labbe, president, ML Associates; Stu MacKay, president, MacKay & Co.; Kenny Vieth, partner, A.C.T. Research
Sponsored by Citation Corporation

4:00 p.m. 
Break
Sponsored by Truck Writers of North America (TWNA)

4:20 p.m. 
Overview and Opinions
Derek Kaufman, president, C3 Network Inc.
Sponsored by Fleet Equipment magazine/Babcox Publishing

5:20 p.m. 
Closing Comments
Joe McAleese

5:30 p.m. 
All Industry Reception