ORLAND PARK, IL – October 5, 2011; Todd Cohen, principal of SalesLeader LLC, will present ‘Does Your Organization Have a Sales Team or a Sales Culture?’ at Heavy Duty Aftermarket Week 2012 (HDAW’12) at 1:30pm on Wednesday, January 25, at the Mirage Hotel in Las Vegas.

Cohen’s presentation focuses on how to build and nurture a sales culture that engages everyone in the sales process in order to establish a shared perspective on the overall goals of the organization, while inclusively tracking its revenue. Cohen teaches that the success of a sales team depends on a company-wide commitment to a robust sales culture, including working collaboratively with non-sales personnel.

Cohen’s work at SalesLeader LLC includes assembling and cultivating high yield and performance sales teams, while also serving as an executive sales coach, advising clients in corporations of various sizes.

Prior to creating his sales culture focus, Cohen trained under and delivered many of the most successful sales methodologies, including SPIN®Selling, Strategic and Consultative Selling, and Xerox Corporation’s Leadership Through Quality.

As a professional member of the National Speakers Association and founder of networking organizations in the Philadelphia area, Cohen frequently speaks at conferences and national association meetings. Cohen’s other accomplishments include hosting his own radio show, “Let’s Talk Sales Culture,” and authoring two books, “Everyone’s in Sales” and “Never Sell Alone.”

Heavy Duty Aftermarket Week is the largest North American gathering of the independent heavy-duty industry. More than 1,700 managers and executives from 17 countries – including distributors, manufacturers, service providers, educators and media – attended the 2011 conference in Las Vegas.

HDAW is presented by a joint operating committee composed of industry leaders from American Council of Frame and Alignment Specialists (ACOFAS), Association of Diesel Specialists (ADS), Automotive Electric Association (AEA), Commercial Vehicle Solutions Network (CVSN), HDA-Truck Pride, Heavy Duty Distribution Association (HDDA), Heavy Duty Manufacturers Association (HDMA), APRA's Heavy Duty Remanufacturing Group (HDRG), International Truck Parts Association (ITPA), Overseas Automotive Council (OAC), Power Heavy Duty, Service Specialists Association (SSA), Truck Frame and Axle Repair Association (TARA) and VIPAR Heavy Duty.

For more information, go to http://www.hdaw.org/or contact W.T. Glasgow, conference management, at 708.226.1300.