Friday, March 23, 2012 • 7am to 9:30am

       Presented by the Heavy Duty Manufacturers Association

   KEYNOTE SPEAKER:

Mr. Sobic began his career in the transportation and manufacturing industries more than 30 years ago at Tenneco Automotive.  He joined PACCAR in 1990 as Peterbilt National Sales Manager for PACCAR Parts and was promoted in 2003 to Vice President of PACCAR Inc and General Manager for Peterbilt Motors Company.  Mr. Sobic’s previous responsibilities at Peterbilt included Assistant General Manager, General Sales Manager and Director of U.S. Region Sales.  In his current role, he has corporate responsibility for Kenworth Truck Company, PACCAR Parts Division, PACCAR China and India, and PACCAR Winch Division.

Breakfast & Briefing has sold out for the past 14 years, making it one of the most popular events during show week – the place to see and be seen at MATS!